What was once known as The Club at Headquarters Plaza is now CLOSED!!
Members arrived this morning to find new signage, announcing the departure of The Club at Headquarters Plaza and the beginning of a new era in Morristown.
Crunh Fitness, is a chain of over 300 franchised fitness clubs located in the US, Canada and Australia. This franchise was previously located in Morris Plains in a 19,000 sq. ft facility.
Rumors began swirling last week, but were denied by both companies as recently as Friday afternoon. It appears Crunch members were briefed on the aquisition, while Plaza members were caught totally off guard. It was only when members and staff began arriving this morning did the new reality set in.
The more than 300 daily Crunch members began arriving at their new home on Speedwell Avenue as early as 5am. Attendence at The Club is usually light at that time of the morning, and increases moderately in the evenings, not today.
According to one source fimiliar with the purchase, Crunch Fitness plans call for installing new equipment, renovating and expanding the current work out area and offering new membership pricing plans beginning at $39, $49 or $59 monthly.
Best know for its “No Judgement Zone and humerous marketing campaigns, Crunch Fitness caters to a young upscale market. Combining the two fitness clubs might be a WIN WIN or everyone; staff, trainers, members, Morristown. Lets hope so.